Grow A Business You Love…Discover Your Why

Part II

Discover Your Why

So what’s next?  In Part I, you thought about and reflected upon growing a business you love and what that means to you.  Maybe you even already HAVE a business you love, so what’s the next step?

Discover Your Mission

To me, it’s finding the MISSION in what you love.  The reason WHY is the gateway to digging into that mission.  The mission is the journey, the process, the challenge, and the journey you embark on to get you to that place of true love.

Let me tell you a story of what this mission meant for me.  About 2 years ago I found myself in a tough spot.  I was a new mom who was back at work after a maternity leave that seemed to fly by.  I was teaching, but I was also an entrepreneur.  I was passionate about my business, but I had hit a giant roadblock.  I was exhausted, back in a chaotic class of children I needed to teach while I somehow finding time to pump (yay breastfeeding), plan, go to meetings, cook dinner, take care of my family, and still grow my business.  No big deal, right?

Embrace What Your Heart Is Saying

I fell flat on my face.  You see, beyond just the schedule struggles, I was sad.  I was frustrated I didn’t have more time to grow my business and even more frustrated because I wanted to be with my baby boy more than anything else in the world.  I cried every day dropping him off with his babysitter.  My heart ached to watch him grow and play and never miss a moment.

This is where my mission became fully realized.  I knew I had a chance to use this newfound reason why to really dig deep.  Just like always, it wasn’t going to be easy, but I just knew what I had to do.

A. P. J. Abdul Kalam

It was time to go after my dream.  I was on a mission to grow my business no matter what it took.  I stayed up late, woke up early, and used my headphones to make calls on my commute.  Whatever it took, I did it.  You know what?  That paid off.  I was able to replace my income and leave my job to fulfill my dream of being a stay at home mom!

Accept that Your Mission May Change

What changed?  I had that business before my son was born.  The MISSION changed.  The WHY behind that mission changed.  Once my vision became crystal clear and my purpose fully developed, I was able to fully commit and take action to help me grow.  The love grew deeper, the emotional ties stronger, and the commitment deeper.

Whatever you are doing in life, realizing your true purpose will help you fall even more in love.  I guarantee it!

Finding Your Why

Having trouble pin pointing your why?  I encourage you to examine your heart.  Take a long walk.  Sit with pen and paper.  Ask yourself tough questions.  What do I really want?  Why am I here?  In 50 years, will I be happy with how I’m spending my days?  What do I want my legacy to be?

You may have to ask these questions time and time again, but if you trust your heart, the answers will come and so will the mission!

Written by Susan Brown

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